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The Sporting Club – SEO Case Study

The Sporting Club


The Sporting Club has long been known as San Diego’s finest health club. They offer San Diego residents an incredible fitness experience which includes  first-class amenities within in their sports club, new facilities, state-of-the-art exercise equipment, an olympic sized swimming pool, indoor basketball courts, private exercise rooms,

We are now on Page 1 of Google for “San Diego Gym!”
a cafe, a full service spa, and highly touted personal trainers and staff. The Sporting Club approached Dinomite SEO with the desire to gain more online visibility and for a very competitive internet marketing campaign which would produce results on par to the reputation they have as one of Southern California’s premier health clubs.

The Goal:

To rank TheSportingClub.com on page one of Google for several highly competitive industry keywords in order to gain the online exposure necessary to attract new members to their health club. To drive large volumes of targeted traffic to the health club’s website with the ultimate goal of selling more memberships and providing a desirable ROI.

The Strategy:

To use a combination of on-site optimization as well as off-site optimization strategies to help The Sporting Club gain the online  organic keyword positioning necessary to attract interested fitness individuals. The most important keyword for the club was, “San Diego gym” which steals the largest percentage of keyword hits for any fitness related keywords in San Diego.

The DinoMite SEO team implemented on-site optimization techniques steadily for a month which included URL mapping, interlinking of webpages, title tag optimization, meta tag creation, website content analysis and keyword additions, implementing appropriate 301 URl redirects, image alt-tag analysis, user sitemap creation, keyword footer creation, Google XML sitemap creation and installation, Google geo location implementation, Yahoo XML sitemap creation and installation, Bing XML sitemap creation and installation, Robots.txt upload, backlink analyzation, and competitor link analyzation among other moves.

After on-site optimization was complete the Dinomite team began a very competitive link building campaign which was specific to the health club industry. Building links from third party high page rank websites to The Sporting Club’s website helped The Sporting Club’s ranking immediately. Search engines rewarded the relevancy of the links built and the quality of the sites from which our team established those links.

The Results: 50% of Keywords on Page 1 of Google in 4 Months!

Prior to working with Dinomite SEO The Sporitng Club had experienced difficulties with other SEO firms achieving desirable results. They were unable to land on page one of Google for the keyword phrase, “San Diego gym” and thus were losing a great deal of new members to competing gyms and health clubs. Within just 4 months time DinoMite SEO has helped TheSportingClub.com to land 5 keywords ranking on page one of Google which include “San Diego gym”, “San Diego health club”, and “San Diego Sports club”. More importantly traffic numbers have increased as a result of these keyword rankings.

Get fast results with DinoMite SEO at your side!

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