Basics of Search Engine Optimization

Keyword Selection

A keyword phrase is a string of words that are used when conducting an online search.

In the example screen shot above the keyword phrase is, “Search Engine Optimization La Jolla”. Keyword selection is an important part of SEO strategy as it determines how your website will be found online. In other words as the owner of a pizza shop in San Diego, do you want your customers to find you when they search for “La Jolla pizzeria” or instead when they search for “Restaurants in La Jolla”?

Let us be clear that when you choose a 2o keyword SEO package that you are instead receiving optimization for 20 keyword phrases.

Here is what DinoMite SEO provides our clients in terms of keywords:

• Over 10 different keyword packages to choose from to fit your budget.
• Flexibility to choose half of the keywords for your SEO campaign (Our strategists can recommend which keywords would be best to choose for your industry if you would like help.)
• Guaranteed page one ranking for 40% of your campaign keywords (We guarantee that we will land 40% of your keywords on page one of Google. We aim to rank all keywords in your package and on average we rank close to 80%.)

Content Creation

Content creation plays a big role in search engine optimization.

Search Engines reward websites that have great content, diversity of language, proper grammar and spelling, as well as crafty headlines and titles. As such our team of SEO article writing experts are all originally English majors whom have studied and learned how to write great SEO copy. All content for our clients is thus original, of high quality, and simply informational in nature. We make no claim with any content we produce on your behalf to be associated with your brand, website, or likeness. Our team merely creates general information for directory submission which includes a carefully placed link within the content back to your website. Search engines and directories reward content that is practical and which does not attempt to sell the reader on anything. This is one such a strategy that our team applies.

Inbound Links

One of the greatest determinants of your website ranking and traffic level is inbound links. The number of inbound links or other websites which link to your website is of terrific importance. The number of inbound links to your website greatly correlates with your website traffic levels because each link acts as a new trail to your website. Simply put the more trails to your website the more likely people are to find their way to you.

For example, if your website has 100 inbound linking domains that implies a visitor can end up on your website coming from 100 different websites. If your website only has 5 inbound linking domains well then there are only 5 other websites for which a visitor can jump to yours.

Google and other search engines consider the number of inbound links to your website to be one of the greatest factors for assigning your website a ranking.

Search engines view each inbound link to your website as a “recommendation” from another website owner that your site has great content. No website owner wants to send traffic away from their website unless they are really want to provide value to their readers and believe their audience would benefit from visiting your website. Thus the more inbound links your website gathers the more search engines believe your website to be credible and an authority!

Check out this great blog post video which further elaborates on search engines and inbound links.